Why a store? The Scriptures offer a clear pathway for ministry planting through the work of Paul. He would move to an area and engage in his craft (tent making) while forming connections and teaching about the faith of the Christ. He affiliated with fine cloth merchants to build ministry!
Why emphasize apparel? Apparel is considered throughout Scripture as an expression of praise, honor, and a blessing the Lord provides to His people. "Garments of praise, garments of splendor" are to be used to edify ourselves and express honor of the Lord. Edification is the call of the Christ-follower. We are to encourage one another and support each other with love and care in this world. We are to "outdo one another showing honor." One of the primary ways the Lord shows honor and expects humans to show honor is through apparel!
Why decor? Scripture is to be applied to our lives, used as adornment, placed throughout our homes and workplaces, and considered throughout each and every day. We are to acknowledge the Lord in ALL our ways. (Much of our handmade jewelry and art and decor is made with this in mind!)
This is an experiment and an obedient following of the Lord's direction. We are instructed clearly to humble ourselves and learn from the Lord without considering ourselves wise! It is vital for us to continue learning, growing, and striving - for servanthood, for peace, for our own salvation, growing in the cultivation of the Lord. All the while, we must be rejecting harm, condemnation, judgement, scorn, division, and accusation. Even when it comes to our shopping habits, time with friends, going out and about, setting up our homes, and even being alone with ourselves. We are creating something that is fundamentally welcoming, humble, ethical, creative, edifying, and relies on and encourages generosity!